Helen Heath Mosher
Digital Strategist • Publication Manager • Writer • Communicator
The Quick Rundown
Award-winning writer, editor, and digital strategist with more than 15 years of experience in traditional and online communications and publication management for nonprofits, specializing in digital marketing and platform-optimized, multimedia storytelling. Substantial experience and success managing projects, processes, and people to desired outcomes, including training traditional marketers in digital strategies and working with senior leadership to create effective messaging. Experienced in collaborating with and coaching individuals from all levels of an organization, including internal and external leaders and stakeholders, and managing and mentoring junior communications staff as well as volunteers. Demonstrated unique ability to transform difficult concepts into engaging content. Looking to take my career to the next level with a senior-level editorial or communications position with a nonprofit, university, media organization, or association in Northern Virginia or D.C.
Featured Skills: Writing, Editing, Researching
Freelance writing and editing for a broad range of clients and projects: Highlights include Blog “listicles” for the Life Happens foundation (2016-2017), copywriting for Verizon Wireless (2015), museum coverage for the Colonial Williamsburg Foundation (2014). Demonstrated writing experience covering a wide range of industries, disciplines, and topics, such as life sciences and medical research, business management, liberal arts, insurance and finance, information security, internet technology, higher education, music and arts. Extensive academic researching experience; excellent persuasive writing and extensive clip file of sales and business management articles.
Featured Skill: Editorial Management
Experience in overseeing digital and print publication production for weekly and monthly publications, as well as e-newsletter production and social media distribution. Management of editorial calendars, assignments, line-up, layout and editing, proofing, final copy and galleys and on the output side, distribution, engagement and metrics. Supervision of online production. Relationships with printers and outside vendors. Extremely facile with content management systems including Woodwing CMS and InDesign/InCopy for print products and numerous website CMSes. Fact-checking, mentoring junior editors and writers, coordinating with design and IT teams. Uses metrics to inform editorial planning.
Featured Skill: Association Digital Communications
Award-winning association/nonprofit web manager and writer. Digital content management expert who achieves goals with an approach that balances content marketing, social media tactics, and inbound methodology to drive association goals such as membership recruitment/retention, event attendance, or stakeholder engagement. Demonstrable experience in growing online communities through a “now” storytelling approach that encourages stakeholders to be proud of their association membership and share with others. Demonstrated experience in mentoring junior staff and colleagues, as well as advising senior staff on digital strategy. Extensive experience executing in digital platforms including WordPress, Drupal, Constant Contact, Wufoo, and many others.
Featured Skill: Higher Education and Nonprofit Marketing
Expert in digital marketing with an eye on achieving goals with an approach that balances content marketing, social media tactics, and inbound methodology to drive enrollment and advancement goals. Demonstrable experience in growing online communities through a “now” storytelling approach that balances paid planned content and organic spontaneous content to move prospects into the enrollment or donor cultivation funnel. Attended GMAC Annual Conference in 2014. Regular reader of Chronicle of Higher Education, Inside HigherEd, and publications out of the Council for Advancement and Support of Education to keep current on trends in higher education, as well as Chronicle of Philanthropy to keep current on development and fundraising.
Additional Core Competencies
Brand Journalism, Social Media Strategy, Content Curation, Workflow Management, Enterprise Reporting, Content Management, Publication Production, Cross-channel Optimization, Project Management, Metrics & Data Analysis, Branding Surveys, Web Lead Generation, Copyediting, Editorial Management.
Expert in MS Office including Publisher. Adobe Suite including especially InDesign/InCopy and Photoshop. Google Analytics certified, Google Adwords certified, Hubspot Inbound certified. Web content management through platforms such as WordPress (including Genesis), Drupal, ExpressionEngine, Cascade CMS. Newsletter content management through MailChimp, Constant Contact. Social media platforms including Twitter, Facebook, LinkedIn, Instagram, SnapChat. Social media management platforms including Buffer, Hootsuite, Dlvr.it, Social Oomph. Marketing and CRM platforms such as Salesforce, Hubspot. Fundamental understanding of HTML and CSS as used in a content environment.
Director of Communications
St. George’s Episcopal Church
Fredericksburg, VA; 2015-present; promoted from Communications and Facilities Coordinator in 2016
Responsible for strategic planning, development, and execution of all communications efforts for a large, historic downtown parish, including weekly print and online newsletters, daily website and social media updates, Sunday bulletins, blogs, press releases, brochures, photography, digital bulletin boards, podcasts, and communications support of fundraising/stewardship campaigns. Oversight of communications and evangelism committee and office volunteers. Management of rebranding initiative for 2020 Tercentary Celebration.
- Developed editorial process for all content and publications, print and digital, and cross-departmental communications matrix; trained departments on integrated social media and PR strategy.
- Built a new responsive website for the church using Genesis Framework on WordPress. Web traffic increased 20 percent after redesign, with a significant improvement in mobile bounce rate. Weekly newsletter optimized for mobile opens as well.
- Trained and supervised more than a dozen regular volunteers; supervised two direct reports.
Director of Online Production and Digital Media Editor
AFCEA International/SIGNAL Magazine
Fairfax, VA; 2007-2014; promoted from New Media Editor in 2012
Also served as acting managing editor in 2008
Over the course of seven years, progressively increasing publication and communications responsibilities that included strategic planning and advice, and execution of various tactics in support of those strategies Developed and implemented online communications and social media strategies for AFCEA and SIGNAL Magazine. Evaluated emerging platforms and maintained best practices as platforms changed. All aspects of production, including managing editorial content calendar and editing of all content (text, video, audio photography) for SIGNAL Online. Voiceover work for selected video content. Supervised two web redesigns. Served as backup to managing editor.
- Key team member in evolving SIGNAL from a monthly magazine to a daily online portal with news affecting AFCEA’s stakeholders’ industries.
- Led cross-functional teams to get social media off the ground in support of Education Foundation goals and membership attraction and retention. Provided regular “brown bag” educational sessions for AFCEA staff to learn use of digital media tools. Sample presentations and writing clips available.
- Monitoring of metrics and customization of Google Analytics reports for use in content strategy decision making, as well as various social reporting mechanisms
National Association of Insurance and Financial Advisors/Advisor Today
Falls Church, VA; 2005-2007; promoted from Editor in 2006
Wrote and edited columns and features in the monthly print magazine. Managed content, information architecture, statistics and resources for the website. Managed content and delivery of a monthly e-newsletter. Writing clips available.
- Trained graphic artists with print-only experience to manage web layout directly in Dreamweaver.
- Supervised web redesign in 2006.
Temple University Department of University Relations
Philadelphia, PA; 2000-2004
Also served as acting editor in 2003
Sourcing and writing news stories and releases for distribution through Temple’s administrative weekly newspaper and its associated website as well as through media relations team for purposes of informing and educating stakeholders about Temple’s research, successful faculty, students, and alumni. Writing clips available.
- Training and supervision of graduate interns.
- Helped usher in the web products that now dominate university communications with production and maintenance of website and online archive; managed two site redesigns.
- Freelance Writer, Editor, Digital Marketing Consultant, 1999-present
- Marketing and Public Relations Manager, Alexander Street Press, 2004-2005
- Assistant/Associate Manager, Borders Books and Music, 1998-2000
- Charter Transportation Supervisor, University of Virginia, 1996-1998
——Awards, Achievements, Education——
George Mason University, Fairfax, VA. Graduate coursework in nonprofit administration. 4.0 GPA.
Temple University, Philadelphia, PA. B.A. in English. 3.89 GPA.
Lord Fairfax Community College, Middletown, VA. A.A.&S in Science. Summa Cum Laude with a 3.85 GPA.
Achievements and Awards
Honors in major at Temple University. Named Outstanding Graduate Class of 1995 and received Beulah McGovern Science Award, Lord Fairfax Community College. Two-time APEX Grand Award for website excellence (2007, 2011). Recipient of APEX Award of Excellence for cover story (2006), web writing (2007) overall blogs (2009) and general websites (2010). Association Media and Publishing EXCEL awards for online content (2006) and feature writing (2007).