Content strategy has become buzzwordified, with many disciplines trying to take custody of its definition. It’s bigger than marketing, or information architecture, or even editorial, but all these fields are important to a successful outcome.
Writing & Editing
You want to tell your story. At the top of the list of content mastery is compelling, well-written prose.
Forget how many words a photograph is worth. They add impact to stories in a way words can't.
Audio is an underrated medium that is uniquely portable. It's what we're listening to or saying out loud.
When it has to be just as you see it, just when you see it. First-person video stories often need no narrative.